Africa Coatings Expo VIP Program
Powering High-Value Connections Across Africa’s Manufacturing Industries
The Africa Coatings Expo VIP Program is an exclusive, invitation-only hosted buyer initiative designed to bring the most influential and high-value decision-makers to the Africa Coating Expo events.
The program is structured to facilitate targeted business matchmaking between pre-qualified buyers and sponsors and exhibitors across the manufacturing related sectors served by the coatings industry in Africa
The exclusive, high-level initiative ensures that every interaction at the Expo is purposeful, commercially relevant, and results-driven.
At its core, the program enhances the platform’s mission of connecting serious buyers with credible suppliers, accelerating trade, partnerships, and investmentacross Africa’s fast-growing markets and industries.
Who Qualifies for the Africa Coatings Expo VIP Program?
The Africa Coatings Expo VIP Program targets senior-level business owners, managers and professionals with direct or strong influence over purchasing and investment decisions.
Participants are qualified based on:
- Direct role in decision-making (C-level, directors, senior managers)
- Active involvement or influence in sourcing and purchasing of new products, technologies or services
- Relevance to the industries represented at Africa Coatings Expo, Africa Chemicals Expo and related constituent events
- Geographic and market influence across Africa or internationally
The Program is targeted at the following key decision makers:
- CEOs, Managing Directors, General Managers, and Business Owners
- Procurement & Supply Chain Managers
- Factory / Production / Quality Assurance / Engineering Managers
- Distributors, Importers & Exporters
- Hardware, Supermarket & Retail Chain Buyers
- Hotel, Restaurant & Catering (HORECA) and FoodService Operators & Managers
- Government agencies & regulatory bodies
- Investors and project developers
What We Offer VIP Program Attendees
The Africa Coatings Expo VIP Program is designed to provide a high-value, seamless, and productive experience for qualified participants, including the following:
Pre-Scheduled Business Meetings
- Access to a personalized schedule of one-on-one meetings with sponsors, exhibitors and partners
- Meet multiple suppliers from different countries in one place
- Accelerate procurement and partnership decisions
- Reduced time spent searching for suppliers at the Expo Hall
Exclusive VIP Lounge Access & Fast-track
- Fast-track registration and priority entry
- Access to VIP Lounge for meetings and relaxation
- Dedicated buyer support and guidance services
Curated Matchmaking & Networking Forums
- Direct matchmaking with relevant suppliers of new technologies for your business
- Discounted rates to exclusive networking events at the event such as the Official Dinner and the Women Leadership Forum.
Travel & Accommodation Support (Selective)
- Provision of light lunch and drinks during the event
- Partial sponsorship of:
- Travel costs and local transportation
- Business dinners and networking events
- Hotel accomodation
NOTE: Subject to funding availability and meeting the qualification criteria
Access to Innovations & Market Intelligence
- First-hand exposure to new technologies, new product innovations and industry trends across Africa
- Participation in conference sessions and technical forums
Strategic Business Expansion Opportunities
- Identify new suppliers, distributors and partners from Africa and the World
- Explore new markets across Africa and beyond
- Benchmark solutions and new technologies across regions
UPCOMING EDITIONS
Africa Coatings Expo events - part of the AFRICA CHEMICALS Expos (AFRICHEM Expos) - take place in Kenya and Nigeria - opening business opportunities in two of Africa's important manufacturing and trade hubs
NIGERIA & WESTERN AFRICA EDITION | LAGOS, NIGERIA
KENYA & EASTERN AFRICA EDITION | NAIROBI, KENYA
WHY EXHIBIT AT THE EXPOS?
There are many reasons to sign up to Exhibit at these pan-African trade shows and conferences, including:
Access High-Growth African Markets
The events offer one platform that connects you with buyers from multiple countries across Africa — reducing the cost and complexity of market entry while accelerating expansion.
Meet Key Decision-Makers, Not Just Visitors
Our event recruitment strategy focuses on business owners, procurement managers, factory managers, distributors, retailers and regulators — people with real purchasing power and influence in their business and the industry as a whole
Build Distribution & Agency Networks in Africa
Meet, network and do business with vetted manufacturers, distributors, agents and resellers looking for new principals and exclusive territory partnerships, across Africa
Strengthen Brand Credibility in Africa and beyond
Position your brand as the trusted manufacturer, distributor or retailer in Africa’s coatings industry ecosystem alongside leading regional and global companies.
Showcase Products That Meet Local Challenges
Demonstrate how your products, equipment or services boost performance, efficiency, safety as well as improve compliance, safety and sustainability in Africa.
Generate Qualified Sales Leads
Join structured networking, matchmaking and pre-event marketing by the organisers that ensure sponsors and exhibitors engage with relevant buyers before, during and after the Expo
SPECIAL SUPPORT SERVICES FOR INTERNATIONAL EXHIBITORS
Africa Coatings Expos – part of AFMASS Trade Expos – are uniquely structured to support international companies entering or expanding in Africa.
We offer the following support and administrative services to such companies:
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Pre-event market briefings and buyer + industry insights
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Introductions to vetted distributors, retailers and agents
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Assistance with logistics, customs clearance of staff and advice on local regulations
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Country pavilion options for trade missions
- Graphic design and printing of brochures, cards and other stationery or booth stickers; and help with coordination activities and recruitment of exhibitor booth staff
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Dedicated international exhibitors booth construction (modular or and branding)
- Advice on accomodation and logistics services within host cities plus guidance on shopping and interesting places to visit during the Expo
A growing list of international companies continue to sign up to participate at these pan-African events for the following reasons:
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Location of the events across Africa’s most strategic cities and regions, facilitating multi-market outreach using the AFMASS Trade Expos platform
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The Expos offer lower cost than multiple country visits across Africa
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Direct access to manufacturers, contractors, importers and large buyers
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Opportunity to test new technologies, products and pricing in key African markets
WHAT'S ON SHOW AT THE EXPOS?
Africa Coatings Expo events - part of Africa CHEMICALS Expos - showcase the latest technologies, products and services across the paints, coatings and surface treatment industry sectors, including . . .
Raw Materials & Ingredients
Binders, resins, pigments, fillers, additives, dispersing agents, solvents; Bio-based and recyclable raw materials
Packaging + Production Equipment & Technology
Mixers, mills, reactors, filling machines, packaging and automation systems; packaging materials and supplies
Laboratory & Testing Equipment
Quality control, viscosity and thickness testers, color matching and environmental compliance tools
Finished Paints & Coating Products + Green Solutions
Decorative paints, industrial coatings, marine coatings, powder coatings, automotive refinishes, wood coatings; Low-VOC and water-based solutions
Surface Preparation & Application Equipment
Sprayers, brushes, rollers, abrasives, sandblasting and corrosion protection systems
Financial, ICT, Utilities, Logistics, Renewable Energy, Training & Consultancy and other Services
Banking and insurance; training and consultancy; utilities, renewable energy, logistics and other services; water and waste management, ICT and software solutions
Africa Coatings Expos are the leading trade shows and conferences for the coatings, paints and surface treatment industry in sub-Saharan Africa.
The Expos are part of the larger Africa CHEMICALS Expos (AFRICHEM Expos) - the No.1 International Trade shows for the Chemicals Industry in Africa
THE EDITIONS
Kenya & Eastern Africa Edition
Nigeria & Western Africa Edition
CONTACT THE ORGANISERS
FW Brands MEA
P.O. Box 1874-00621, Nairobi, Kenya
Email: info(at)fwbrandsmea.com
Call / WhatsApp No:
(+254) 725 34 39 32